Golf Cart Model Pages: How a Dealer Shows Up for the Cart Name Buyers Type

Golf cart model pages are permanent pages on a dealer’s site, one for each model the store really stocks, written in the dealer’s own words. Units come and go underneath. When a buyer types a cart name and her town, the unit page may have sold yesterday. The model page is still there to answer her.

What are golf cart model pages?

A model page is one page for one model. Not one cart. The model.

It has no stock number and it never sells. It says: this is the MODEL NAME, here is who buys it from us, here is what it runs, here are the ones on the lot today.

Picture a Tuesday, 7:15 in the evening. A woman is at the end of her driveway while her neighbor backs his cart out of the garage. Four seats, a rear bench that flips into a flat deck, a long roof over everybody. She asks what it is. He tells her the name.

She does not ask where he bought it. She goes inside, sits down with her phone and types the name and her town.

Say you had one MODEL NAME on the lot and it sold Saturday. The unit page is gone or stamped sold. So the name she typed leads her to the maker’s site and a dealer two counties over. Three more land on your lot Thursday. She has no way to know.

That is the gap a model page closes. The rest of her shopping is in how golf cart buyers shop.

How is a model page different from a unit page and a brand page?

Three pages. Three jobs.

The unit page is one cart. This blue one, this price, these photos, this stock number. It is born when the cart comes off the truck and it is done when the cart leaves on a trailer. What belongs on it is in how to write a golf cart listing.

The brand page is one maker. It says you carry the line and shows everything you have from it. It fits the buyer who knows the maker and has not picked a cart.

The model page sits between them. One model, for as long as you stock that model. It fits the buyer who knows the name and nothing else.

That buyer has seen the cart. She has three questions left: can I get this one close to home, from somebody decent, and what does it run?

A unit page answers her only on the days you have one. A brand page makes her dig. What else buyers type, and which page answers each search, is in golf cart keywords. The plan those pages belong to is on golf cart dealer SEO.

Which models earn a page of their own?

The ones on your lot most months. Not the whole catalog.

Walk the lot on the first of the month. If a MODEL NAME is sitting there in January, in April and in August, it earns a page. If you have sold two in three years and only order it when somebody asks, it does not. When somebody does ask, how to sell that cart is in golf cart special order.

Pull your sold units for the last twelve months and count them by model. Say it comes out to five models that move every season. Those five get pages. The rest stay on the brand page.

One page per model, not per color. If the four-seat and the six-seat carry different names and buyers ask for them by those names, they are two pages. If it is one name with a longer roof, it is one page.

A store that carries one maker’s line picks from that line. A multi-brand lot picks by what it really keeps on the ground. That trade-off is in authorized vs independent golf cart dealer, and the site side is in independent golf cart dealer website.

What goes on a model page, and in what order?

Eight blocks, top to bottom.

1. What this cart is, in your words. Two or three short paragraphs. Seats, lifted or not, gas or electric the way you stock it. Say it the way your best salesperson says it to a buyer standing at the front bumper.
2. Who it fits. Name the buyers you really sell it to. The family that hauls kids to the pool. The couple who wants two seats and a cooler.
3. Real photos from your lot. Your gravel, your building, your sign in the background. The shot list is in how to photograph golf carts for sale. A walk-around video belongs here too, and how to shoot one is in golf cart video marketing.
4. The units in stock right now. Every MODEL NAME on the lot today: a photo, the color, the price, and a link to that cart’s own page. This is the one block that changes.
5. Price context. Not one price. The range, and what moves it. A made-up example: “This year the MODEL NAME on our lot has run from $9,800 to $13,400, depending on seats, battery and add-ons.”
6. The questions buyers ask about this model. The five or six your salespeople answer every week about this cart and no other. In text.
7. What you service on it. Batteries, tires, brakes, the lift, whatever your shop really does on this model. The owner who bought his somewhere else types the name too.
8. How it compares to the model next to it on your lot. Two paragraphs, not a chart. “The MODEL NAME is the better fit for two people and a cooler. The OTHER MODEL carries six.”

The order is on purpose. The top tells her she is in the right place. The units come fourth, after she has a reason to want one. The comparison catches the buyer who is one cart off. What the rest of the site needs so she can sort the lot by seats, lift and price is in golf cart inventory search.

Why does catalog text copied from the maker do nothing for you?

Because it is the same words on every dealer’s site.

Every store that carries the line got the same paragraph. A page has to exist and say something of its own before anything can find it. Pasted catalog text exists. It says nothing of its own.

And the buyer has already read it on the maker’s site. She came to yours for what the catalog cannot tell her: whether you have one, what it runs here and who fixes it.

Catalog text is adjectives. Your text is the lot. A dealer might write: “We sell more of these with four seats than six, because around here it is mostly grandparents and two grandkids.” No catalog has that sentence.

That is all golf cart model page SEO comes down to: a page that exists, for a name buyers type, saying what only your store can say. Where it sits in the bigger plan is in golf cart SEO.

One note. If you are not sure how a maker wants its names and pictures used, ask your rep.

How do you write about a model in your own words?

You do not write it. You say it, then type it up.

Monday morning, before the gate opens, stand next to the cart with your best salesperson and hit record on your phone. Ask four things.

• What do you tell a buyer who is standing right here?
• Who buys this one?
• What do they always ask?
• What makes them pick the cart next to it instead?

Ten minutes. Type up what he said and clean it. You now have blocks one, two, six and eight. Then ask your service manager what the shop does on this model. That is block seven.

Say only what is true on your lot. If you would have to look a number up, leave it off, or read it off the cart in front of you. Describe the cart the way a buyer sees it: seats, lift, battery, hours, color, price.

Then ask of every sentence: could this sit on any dealer’s site? “A great ride for the whole family” could. “We deliver this one to YOUR TOWN on our own trailer, and SALESPERSON NAME walks you through the charger in your driveway” could not. Keep the second kind.

Questions bigger than one model, like gas or electric, are posts. A list is in golf cart dealer blog ideas.

How do units link up to the model page, and how does it link back down?

Two directions.

Down. Block four. Every MODEL NAME in stock is listed on the model page with a link to its own unit page. She sees the gray one at a price she likes and taps it.

Up. Every unit page for that model carries one line near the top: “This is a MODEL NAME. See everything about the MODEL NAME on our lot.” So the buyer who lands on one cart, and wants a different color, has somewhere to go besides the back button.

When the unit sells, whether its page stays up or comes down is covered in sold golf carts on your website. Either way, the model page is where that buyer should end up.

The brand page links to each of its model pages, and the menu gets a short “shop by model” list.

None of this works if your carts do not each have a page to begin with. If that is your site today, start with the golf cart inventory website piece and come back.

Then give block four an owner. Whoever puts a new cart on the site checks that it shows on its model page. Whoever marks it sold checks that it came off.

What do you do with the page when you have none in stock?

Keep it up. This is the day the page was built for.

Change block four and nothing else. A template: “We do not have a MODEL NAME on the lot today. The next ones are due WEEK. Text PHONE NUMBER and we will tell you the day one lands.”

Do not hide the page. The name still gets typed the week you are out.

Do not fake stock. A buyer who drives out for a cart that is not there does not come back for the next one.

Do not leave her with nothing to look at. Point to the cart next to it: “The OTHER MODEL is here today and it is the closest thing to it.”

If she texts, your team answers, and your team follows up when the truck comes.

And if you stop stocking the model for good, retire the page. Send it to the model that took its spot on your lot, or to the brand page.

What about used carts, a second store and the next town over?

Three places dealers make extra pages they do not need.

Used carts. One model page covers new and used. A three-year-old MODEL NAME off a trade sits in block four next to the new ones, with its hours or its battery age and its price.

A second store. Still one model page. Block four says which store each unit is sitting at. The page for each store is a different job, covered in golf cart dealer location pages.

The next town over. Do not copy the model page five times and swap the town name. That is the catalog-text problem again, except you made it yourself. Name YOUR TOWN and the towns you deliver to once, in a real sentence. The pages for those towns are golf cart dealer service area pages, and each one can link to your model pages.

A fill-in template for your first model page

Copy it. Replace the capital words. Cut any line that is not true at your store.

• Page title: MODEL NAME for Sale in YOUR TOWN at STORE NAME
• Opening: “The MODEL NAME is the cart we sell to BUYER TYPE more than any other. It seats NUMBER, and on our lot it is mostly GAS OR ELECTRIC. We keep it in stock at STORE NAME in YOUR TOWN most months of the year.”
• Who it fits: “Buy the MODEL NAME if FIRST REASON. Buy it if SECOND REASON. If you need THING IT DOES NOT DO, look at the OTHER MODEL instead.”
• Photos: six to twelve photos of a MODEL NAME on your own lot. No catalog pictures.
• In stock today: “We have NUMBER on the lot today.” Then one line per cart: COLOR, SEATS, PRICE, and a link to that cart’s page. On an empty week, swap in the out-of-stock line from the section above.
• What it runs: “This year the MODEL NAME on our lot has run from LOW PRICE to HIGH PRICE. The number moves with SEATS, BATTERY and ADD-ONS.”
• Questions we get: “QUESTION ONE? ANSWER ONE.” Repeat for each one.
• Service: “Our shop works on the MODEL NAME: SERVICE ONE, SERVICE TWO, SERVICE THREE. Bought yours somewhere else? Bring it in.”
• Next to it on the lot: “Pick the MODEL NAME if REASON ONE. Pick the OTHER MODEL if REASON TWO.”
• Last line: “Come sit in one at ADDRESS, or text PHONE NUMBER and ask for SALESPERSON NAME.”

The first-month plan: three pages for the three models you sell most

Three pages in a month. Not thirty.

1. Week one: pick and record. Pull twelve months of sold units, count by model and circle the top three. Do the ten-minute recording at each cart. Shoot the photos while you are out there.
2. Week two: page one. Build the page for your best seller from the template. Link every unit of that model up to it and list every unit on it.
3. Week three: pages two and three. They go faster. The blocks are the same.
4. Week four: wire it in. Link the three pages from the brand page and the menu. Add one line to the cart check-in list: “check the model page.” Hand your phone to a salesperson and ask what is wrong on each page. Fix it.

After that, one page a month until every model that sits on your lot most months has one. Then stop. The catalog does not need you to finish it.

How do you know a model page is doing its job?

Three checks. None of them need software.

The phone test. Type MODEL NAME and YOUR TOWN into your phone. Is there a page of yours for that name at all? Nobody can promise where a page shows. What you control is that it exists, and that it says what no other page says.

What buyers say. Have your salespeople ask every buyer one question: “What did you look at before you came in?” When buyers start describing the model page, it is working.

The empty week. The week you have zero of that model, do messages about it keep coming? “I saw you are out of the MODEL NAME, when is the next one?” is a buyer you never used to hear from.

Where does Cart Launch fit?

We do not write your model descriptions and we do not take your photos. Your team does that. They stand next to those carts every day.

What Cart Launch builds is the online showroom underneath. Every cart has its own page with real photos, a real price and the details in text. Your team keeps it current from a phone. You see which carts got looked at and who reached out. The domain and the content stay yours.

That is what golf cart dealer websites are for: every unit on its own page, so the buyer who typed a name ends up looking at a real cart with a real price. How model pages fit your store’s site is laid out on the call.

Cart Launch works with 55+ dealer partners. Between the owners there is 14+ years operating in 8-figure golf cart dealerships.

If you want to talk it through for your lot, book a call.

Keep reading

• Golf cart keywords: what buyers type and the page that answers each one
• How to write a golf cart listing that answers the buyer before she asks
• Sold golf carts on your website: stay up or come down?