The Golf Cart Walkaround Video: What to Shoot on Every Cart Page

A golf cart walkaround video is one cart, shot on your phone, in the same order every time: front, seats, dash, battery or engine, tires and lift, rear seat, accessories, a short drive-by and the one honest flaw. It lives on that cart’s own page. It answers the buyer’s questions before she has to type them.

What is a golf cart walkaround video?

It is a salesperson walking around one cart and talking like the buyer is standing next to him.

No intro. No logo. No drone shot of the lot. One take, one cart, one person who knows it. The camera starts at the front bumper and ends on the thing that is not perfect.

The 12-shot photo set in how to photograph golf carts for sale gets her to stop scrolling. The walkaround gets her to message.

Why does a walkaround sell the cart at 10 p.m.?

Because at 10 p.m. there is nobody on your lot to answer her.

Picture a Tuesday, 10:12 at night. She is on the couch, kids asleep, phone in one hand. She has three tabs open, three dealers, three gray four-seaters that look about the same in the photos. She has a question about each one. Does the rear seat fold flat? How worn are the tires? Is that a scratch on the dash or a shadow?

Two of those dealers have photos and a phone number. The third has a walkaround on the cart page. She taps it. NAME is standing at the front of the cart. He shows the seats, opens the seat to the battery bay, kneels at the tires, flips the rear seat into a cargo deck, drives it past the camera and then points at a scuff on the rear bumper and says “that’s there, it buffs out, we’ll do it before delivery.”

Two minutes. Every question answered. She trusts the third dealer because he showed her the scuff.

She sends that one a message. The other two never know she existed.

That is the job. Every cart on your lot should have a salesperson online working to get it sold, and the walkaround is that salesperson, talking to her at 10 p.m. while your floor is asleep.

What goes in the shot list, in order?

Nine shots. Same order on every cart, so the buyer learns where the battery shot is and can skip to it.

1. The front. Start square on the front of the cart, a few steps back, so she sees the whole thing: color, lift, wheels, light kit. Say what it is and the price. Then step in.
2. The seats. Walk down the side. Show the front seats close enough to see the stitching. Press a hand into the cushion. Point out any wear on the driver’s side bolster.
3. The dash and screen. Lean in over the steering wheel. Show the dash, the cup holders, the key or the push button, the screen if it has one. Turn it on so she sees it light up. If it shows a charge reading or hours, hold the shot long enough to read it.
4. The battery or engine bay. Lift the seat. On an electric cart, show the batteries, the cables and the terminals. Say what kind of battery it is and how old the batteries are, if you know. On a gas cart, show the engine and say the hours. Do not rush this one.
5. The tires and lift. Kneel down. Show one front tire close up so she can see the tread. Pull back to show the lift and how the cart sits. Say the tire size and the lift height in plain words.
6. The rear seat flip. Walk to the back. Flip the rear seat into a cargo deck and back again, on camera, in one motion.
7. The accessories. Light kit on and off. Turn signals. Mirrors. Horn. Speaker if it has one. Charger, and where it plugs in. Say what comes with the cart and what does not.
8. The short drive-by. Hand the phone to someone else or set it on a stand. Drive the cart past the camera across the lot and back. She hears it. She sees it move.
9. The honest flaw. Walk to the one thing that is not perfect and show it close up. A scuff on the rear bumper. A small tear in the seat back. A tire that will want replacing next season. Say what it is and what you will do about it.

That last shot is not optional. It is the one that makes her believe the other eight.

What do you say over a golf cart walkaround video?

Less than you think. The cart does most of the talking. You say what the camera cannot show: the price, the battery, the hours, what is included and what you would fix.

Here is a template to copy. The cart and the price are made up. Swap in your own.

Front: “This is NAME at the store in YOUR TOWN. This is the white lifted four-seater, black seats, $11,495 on the page. Let me walk you around it.”

Seats: “Seats are clean. Black with white stitching. Little wear here on the driver’s side, which is normal. No tears up front.”

Dash: “Dash, cup holders, push-button start. Screen is on. Charge reads full. Here are the hours so you can see them.”

Battery: “Lifting the seat. Lithium battery, put in new last spring. Cables are clean, no corrosion on the terminals. Charger is included.”

Rear seat: “Rear seat flips to a cargo deck like this. Back up like this. Grab bar is solid.”

Drive-by: “Here it is moving.” Then stay quiet and let her hear it.

Flaw: “One thing I want you to see. Scuff here on the back bumper. It buffs out and we will do it before delivery. That is the only mark on it.”

Close: “If you want this one, message us from this page and ask for NAME. We can hold it, deliver it, or have it charged and ready for you to drive Saturday.”

Read it once. Then talk. A buyer can tell when you read off a card.

The words on the page around the video should match the words in it. If NAME says lithium, the listing says lithium. If he says the bumper has a scuff, the description says it too. How to write that text is in how to write a golf cart listing.

How do you get the light, the sound and the phone right?

You do not need a crew. You need your phone, a clean cart and ten quiet minutes on the right part of the lot.

Light. Shoot in open shade or on a cloudy morning. Hard noon sun bounces off a white cart and turns the seats black. Never shoot with the sun behind the cart, because the cart turns into a dark shape. Pick one good spot and shoot every cart there.

Background. A plain wall or an open row of the lot. Not the wash bay or the dumpster.

Sound. This is where a walkaround dies. Turn off the air compressor. Step away from the road side of the lot. Shoot on the side of the building that blocks the wind. Stand close to the phone when you talk, about an arm’s length, and talk like you would to a person, not like you are shouting across the lot.

Holding the phone. Pick one way to hold it and keep it the same on every cart, so your cart pages look like one store. Two hands. Elbows in against your ribs. Walk slow, slower than feels right. Move the phone with your body, not your wrist.

One take. Do not cut it together from pieces. A buyer trusts one continuous walk more than a polished edit. Stumble on a word, keep going.

Clean the cart first. The walkaround shows everything the photos do and more. Wipe the seats, the dash and the screen. If the cart is not ready for photos, it is not ready for video. The cleanup steps belong on the golf cart reconditioning checklist, before the camera comes out.

Where does the video go once it is shot?

It goes where she is deciding. In this order.

1. The cart’s own page. This is home. Near the top, next to the photos and the price, not buried below the fold. The buyer who opened the page for that cart is the buyer the video was made for. A site that shows inventory as one long gallery with no page per cart has nowhere to put it, which is a big part of why a golf cart online showroom is built one page per cart.

2. The listing. When the cart goes up on Facebook Marketplace or anywhere else, the listing should point back to the cart’s page, where the walkaround sits. The listing gets her attention. The page, with the video, the price and the details, does the selling.

3. Your YouTube channel. Upload every walkaround there too, with the cart in the title the way a buyer would type it. How to set the channel up is in YouTube for golf cart dealers, and how to title and describe each video so it shows up is in golf cart YouTube SEO.

4. Ads. The first few seconds of a walkaround, the front shot and the drive-by, make a strong ad for the buyer who has never heard of you. The ad sends her to the cart’s page, where the full walkaround is waiting. What to put in those opening seconds is in golf cart Facebook video ads. The buyer who already looked at a cart and left is a different ad, the one in golf cart inventory ads.

5. The reply. A buyer messages “is the white four-seater still available?” The answer is “yes, and here is NAME walking around it,” with the link to the cart’s page. The rest of that first conversation is in golf cart lead follow up.

6. The model page. One good walkaround of a model you stock deep can also sit on the page buyers find when they type the model name. See golf cart model pages.

How the walkaround fits with every other video a dealership shoots is in golf cart video marketing.

What should a cart page carry around the video?

The video does not sell alone. It sells next to four other things.

Real photos. The full photo set, so she can scroll and look closer at whatever she saw in the video.

A real price. Said out loud in the video and printed on the page. If the price is “call for price,” the walkaround just showed her a cart she cannot shop.

The details in text. Seats, lift, battery, hours, tires, color, what is included, the flaw. Written out, so she can read it in a waiting room with the sound off, and so Google can read it too.

One clear way to ask about that cart. Not a general contact form. A button that says she is asking about this cart, so the message lands with the cart already named.

How do you get a walkaround on every cart, every week?

Make it a step, not a project. A routine a store can run starting next week:

1. Pick one day. Say Tuesday morning, before the floor gets busy. Every cart that came out of recon since last Tuesday gets shot that morning.
2. Shoot photos and video in the same pass. The cart is already clean and parked in the good light. Photos first, then the walkaround, then move to the next one.
3. Give it to one person. One salesperson owns Tuesday video. Not whoever has time. The same person, so every walkaround sounds like one store.
4. Keep the shot list on the phone. The nine shots, in order, saved as a note.
5. Post it to the cart page the same day. A walkaround sitting in someone’s camera roll sells nothing. The day it is shot is the day it goes on the page.
6. Add one column to the inventory sheet. “Walkaround: yes or no.” On Friday, scan the column. Any cart with a no gets shot Monday.
7. Reshoot when something changes. New seats, new tires, a price drop. The old video now shows a different cart.
8. Shoot the aged units first. If you are starting from zero, start with the carts that have sat the longest. They are the ones that need a salesperson online the most.

At the other end of the sale is the golf cart delivery photo. The walkaround is the first thing a buyer sees of her cart. The delivery photo is the last.

Who on your team should shoot the walkaround?

The salesperson who will answer the message.

When she messages “is this the one NAME walked around?”, the person who answers should be NAME. She already knows his voice.

On a small floor, one person shoots every cart. On a bigger one, each salesperson owns a set of carts. The owner can do it too, but only if the owner will actually shoot every Tuesday.

What mistakes make a walkaround cost you the cart?

No price. She watched two minutes and still does not know what it costs. She moves on to the dealer who said it in the first ten seconds.

Skipping the battery. Skipping that shot reads like hiding something.

Hiding the flaw. She will find the scuff at delivery. Now the walkaround that was supposed to build trust is the reason she does not trust you. Show it first.

A soundtrack instead of talking. A cart rolling around to a soundtrack tells her nothing. A person talking tells her everything. Talk.

Shaky and fast. Walk slow. Hold still on the details.

Wrong cart, wrong page. The blue six-seater’s video on the gray four-seater’s page. Watch the first five seconds after you post.

Video only on Facebook. A walkaround that only lives in your feed is gone in two days. It belongs on the cart’s page, where it works until the cart sells.

Sold cart, live video, no note. The cart sold Saturday and the video is still running in an ad on Tuesday. Pull the ad and mark the page sold the day the deal closes.

Waiting to be good at it. The first walkaround is awkward. The tenth is fine.

Where does Cart Launch fit?

We do not film your walkarounds. We do not edit them and we do not post them. Your team shoots them on a phone, on Tuesday, in your light, in your voice, because your team is the one standing next to the cart.

What we build is the place the walkaround points to. Cart Launch builds the dealer’s online showroom: every cart has its own page with real photos, a real price and the details in text. Your team keeps it current from a phone. You see which carts got looked at and who reached out. The domain and the content stay yours. That is what golf cart dealer websites are for, and it is why every listing, ad, reply and video your team makes has one cart page to send the buyer to.

Between the owners there is 14+ years operating in 8-figure golf cart dealerships.

If you want to see where your carts are losing buyers online, book a call and Get a Free Audit. We look at how buyers find your store, what they see when they land and what happens after they reach out, and we walk you through where the biggest openings are.

Keep reading

• Golf cart video marketing for dealers: the walk-around that sells
• How to photograph golf carts for sale: the 12-shot list for your website
• How to write a golf cart listing that answers the buyer before she asks